There are a lot of creative people & brands around that communicate via Instagram in a very focused way. They are called curators… and their IG accounts deserve better!
Are you an Instagram curator?
- You have vision and focus
- You post Instagram pictures on a regular basis (and preferably already have a valuable collection)
- You have a faithful audience of Followers
Why your Instagram content deserves better:
Instagram is too hectic and fragmented!
- The average quality of the IG stream is not consistent
- Your image collection as a whole is a statement and that's why you need a better UX for your message
- For starters, a tablet experience will do more justice to your Instagram stream
You want more curation possibilities!
- Combine Instagram accounts
- Mix exclusive content
- Automate image selection through hashtags
You want to break out!
- Break out of Instagram… because there is a large public waiting for you outside the social network!
- Allow some serious branding and publish your own branded look book
Qrtd lookbooks are an ideal tool for
- Personal branding
- Portfolios (arts, fashion, photography)
- Content marketing
Curation as a Service (CaaS)
The concept reveiled
On Instagram we all love (❤), we all use hashtags (#) and we all follow interesting people (@).
By combining these 3 simple parameters you can easily set up a dynamic query in the cloud that will automatically filter out the best content for your very own Qrtd lookbook!
With the Qrtd dashboard every curator can set up:
- Manual curation = allow ❤'s in your Qrtd lookbook
- Collaborate curation = have your own team and combine multiple accounts in your Qrtd lookbook
- Automatic curation = introduce automatic hashtag picked content in your Qrtd lookbook
- Exclusive content = share exclusives that are not publicly available on Instagram
Once you've set up these easy curation parameters all a curator needs to take care of is doing what he/she does best: post Instagrams! Qrtd will take care of the rest.
Qrtd lookbook features
- Unique undistracted user experience that does justice to your Instagram account and vision.
- Published as FREE downloadable lookbook for iPad on the App Store
- Access your online Qrtd dashboard to set up curations that will feed your Qrtd lookbook app
- Extend your audience beyond Istagram. Users that download your lookbook do not need an Instagram account in order to view your content!
- Instagram video support
- Fully customizable:
- lookbook name
- application icon
- Cover page with url link
- Social sharing functionality:
- Save to filmroll
- Watermark copyright protection
- Tablet requirements: iPad2 or higher
And there's more to come!
We are working hard to build in a new killer feature: url-linking. Have you ever tried pasting a url in your Instagram comment field? It doesn't work does it?
Imagine these links would work in your look book…that would unlock a true treasure chest. Tapping on an image might lead you directly to the product in your web shop. This way your look book would become an alternative e-commerce channel!